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Sweet spot Donut shop

Sweet Spot Donut Shop wanted a fun and inviting visual identity that had a target audience of kids and teenagers. Of course, it had to look fun to adults too. With a little integration of bright muted colors and retro vibes, the new brand represented timelessness and nostalgia. 

the color palette

the color palette has a fun and retro feel to it, with colors representing the colors of sprinkles on donuts and other colors associated with vintage shops and diners.


since the client wants to convey a fun and nostalgic/vintage feel, the type is a retro script, imitating the organic shape of the donut in terms of curvature and even down to the detail of the glaze highlight. The donut is also included to provide balance and imagery to solidify the type of business.

main logo

Sweet Spot Donut Shop-01.png

secondary logo

Sweet Spot Donut Shop-02.png


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additional color logo assets

Sweet Spot Donut Shop 2-02.jpg
Sweet Spot Donut Shop 2-01.jpg

brand packaging

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