unwind music co.
Unwind Music Co. makes music with artists with a sound that is modern with a nostalgic feel. The target audience is 20-40 year old males. The client wanted a brand that was simple but illustrative and usable for merchandise.
the color palette
the color palette has a masculine feel to it, with colors representing leather, dark denim, and other colors associated with classic men's fashion.
since the client wants to convey a nostalgic feel, the logo consist of an older format of music– the cassette tape. Additionally, the cassette "unwinds" into the the name of the company.